Investigate traffic with PostHog AI

PostHog AI analyzes your web traffic, investigates anomalies, and builds dashboards using natural language. Ask about traffic sources, bounce rates, user paths, or conversion rates – and PostHog AI queries your web analytics data to find answers.

How it works

PostHog AI can break down your traffic by any dimension, including:

• Source and campaign – organic, paid, referral, direct, and UTM-tagged traffic
• Geography – country, region, and city
• Device – desktop, mobile, tablet, browser, and OS
• Pages – landing pages, exit pages, and navigation paths
• Time – hourly, daily, weekly trends and comparisons

Investigate anomalies

When you notice something unexpected – like a traffic spike or a sudden drop in conversions – PostHog AI can investigate. Ask "why did traffic drop on Tuesday?" and it compares across dimensions to identify what changed.

For example, PostHog AI might find that:

• A specific referral source stopped sending traffic
• Mobile traffic dropped while desktop stayed flat
• A particular landing page's bounce rate spiked

This saves you from manually checking each dimension to isolate the cause.

Try it

Select a prompt to try it out in the PostHog app:

• Create a dashboard showing web traffic by source and campaign
• Which landing pages have the highest bounce rate this week?
• Find the most common paths users take after visiting the blog
• Show me traffic trends for the past 30 days broken down by country
• What's driving the traffic spike we saw yesterday?
• Compare organic vs paid traffic conversion rates

Tips for better results

• Name the dimension – "by source" or "broken down by country" tells PostHog AI which breakdown to apply
• Ask about specific pages – "bounce rate on /pricing" is more useful than "bounce rates"
• Compare time periods – "this week vs last week" or "month over month" gives you trend context
• Describe the anomaly – "Why did traffic drop on Tuesday?" prompts PostHog AI to investigate across dimensions

Get started

To start investigating traffic with PostHog AI, set up PostHog AI.