Webflow web analytics installation

First, sign up to PostHog. Then, go to your project settings and copy your web snippet. It looks like this:

JavaScript
<script>
    !function(t,e){var o,n,p,r;e.__SV||(window.posthog=e,e._i=[],e.init=function(i,s,a){function g(t,e){var o=e.split(".");2==o.length&&(t=t[o[0]],e=o[1]),t[e]=function(){t.push([e].concat(Array.prototype.slice.call(arguments,0)))}}(p=t.createElement("script")).type="text/javascript",p.crossOrigin="anonymous",p.async=!0,p.src=s.api_host+"/static/array.js",(r=t.getElementsByTagName("script")[0]).parentNode.insertBefore(p,r);var u=e;for(void 0!==a?u=e[a]=[]:a="posthog",u.people=u.people||[],u.toString=function(t){var e="posthog";return"posthog"!==a&&(e+="."+a),t||(e+=" (stub)"),e},u.people.toString=function(){return u.toString(1)+".people (stub)"},o="capture identify alias people.set people.set_once set_config register register_once unregister opt_out_capturing has_opted_out_capturing opt_in_capturing reset isFeatureEnabled onFeatureFlags getFeatureFlag getFeatureFlagPayload reloadFeatureFlags group updateEarlyAccessFeatureEnrollment getEarlyAccessFeatures getActiveMatchingSurveys getSurveys getNextSurveyStep onSessionId".split(" "),n=0;n<o.length;n++)g(u,o[n]);e._i.push([i,s,a])},e.__SV=1)}(document,window.posthog||[]);
    posthog.init('<ph_api_key>',{api_host:'https://us.i.posthog.com'})
</script>

With the snippet copied, go to your Webflow site settings by clicking on the menu icon in the top left. If you haven’t already, sign up for the "Basic" site plan. This enables you to add custom code.

Go to the "Custom code" tab in site settings. In the "Head code" section, paste your PostHog snippet and press "Save". Then, publish your site.

Next steps

After installing PostHog and ensuring autocapture is enabled, head to your web analytics dashboard to see your data. And then check out our getting started guide.

PostHog tip: Web analytics works with anonymous events. This means if you are primarily using PostHog for web analytics, it can be significantly cheaper for you.

Webflow web analytics installation

Next steps

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