Investigate web traffic with PostHog AI

This guide shows you how the PostHog team uses PostHog AI to investigate web traffic. It includes a video demo and the prompts used to create insights, build dashboards, and analyze data from web analytics and session replays.

This demo example uses our own internal PostHog project. The results will differ based on your project's specific setup and the data that's available to PostHog AI.

Video demo

Conversation with PostHog AI

Here's the full conversation with PostHog AI.

Prompt #1

Add a graph series for unique users.

Prompt #2

There’s an odd traffic spike happening around September 29th. Create a dashboard of insights with traffic breakdowns by referral, country, user agent, and operating system to further investigate what the root cause is.

Prompt #3

Create a new insight with traffic breakdown by IP address. Any suspicious traffic behavior here?

Prompt #4

Find the session replays for that specific IP address over the last 60 days.

Prompt #5

Summarize these session recordings in a report for me and provide key findings.