Campaign builder

Campaigns are workflows that deliver messages to your users based your configured logic. In PostHog, you can create campaigns using a no-code campaign builder.

Campaigns are composed of the following components:

Component	Description
Triggers	What starts the campaign. We let you start a campaign when an event is performed (e.g. a user signs up), or programmatically via a webhook.
Dispatches	The messages you send, mail, slack, SMS, webhook, or any PostHog real time destinations.
Delays	Wait steps such as "wait 2 days" or "wait until condition is true."
Audience splits	Target and split the users you message with more specificity or try a/b testing with random branching.
PostHog actions	Change a person's properties, or trigger other events, once a person reaches a specific point in your campaign.

Triggers

Every campaign starts with a trigger. Triggers represent actions taken by users that kick off the campaign workflow. There are two types of triggers:

Trigger type	Description
Event trigger	A captured PostHog event (e.g. `signed up`)
Webhook trigger	Programmatically start a campaign with a webhook

Event triggers

Event triggers are any PostHog event. These can be manually or automatically autocaptured by our SDKs. They can be filtered by the event properties and persons properties attached to the event.

To filter your events, click on the three lines icon next to the event name and select Add filter.

Dispatches

Dispatches are the messages you send, mail, slack, SMS, webhook, or any PostHog real time destinations. There are 4 main types of dispatches:

Dispatch type	Description
Email	Send an email natively through PostHog. Configured in the messaging channels section.
Slack	Send a message to a slack channel. Configured in the messaging channels section.
Webhook	Call external systems. Configured in the messaging channels section.
CDP destinations	Use any realtime destination as an dispatch step to deliver messages to users or other services.

Delays

Delays help you control the timing of your messages. There are 3 types of delays:

Delay type	Description
Fixed wait	Wait for a fixed amount of time (minutes/hours/days).
Wait until condition	Wait until a specific condition is met (e.g. user has property set to a specific value).
Wait until time window	Wait until a specific time window (e.g. only send on weekdays 9-5).

You can see an example of a delay in the email drip campaign tutorial.

Audience splits

Audience splits help you target your messages to specific groups of users. There are 2 types of audience splits:

Audience split type	Description
Conditional branch	Segment by event or persons properties.
Random branch	Experiment or A/B test.

These can be used to target users based on their behavior or properties.

PostHog Actions

PostHog Actions allow you to change a person's properties, trigger other events, or chain campaigns together once a person reaches a specific point in your campaign. There are 2 types of PostHog actions:

PostHog action type	Description
Capture Event	Trigger a PostHog event. This can be a useful way to chain campaigns together, or track the effectiveness of campaigns in analytics dashboards.
Update Person Properties	Set a specific person property, or create a new one. This can be a useful way to chain campaigns together.