Overview
Messaging is PostHog's no-code, drag-and-drop tool for building automated campaigns. Think of it as a way to message your users. You decide who receives messages, when they're sent, and how they're delivered.
Campaigns are made up of components that you can arrange into a flow; triggers, actions, delays, audience splits, and PostHog actions. Every campaign starts with a trigger and ends with an exit, but you can add as much logic in between as needed.
Why use messaging?
- Leverage product analytics: Use PostHog events to quickly message the right people based on the actions they take on your site or app.
- No-code builder: Drag, drop, and publish quickly. Avoid brittle hardcoded Twilio or Mailgun campaigns.
- Composable CDP: Add any PostHog real-time destination to a campaign as a messaging step.
