Microsoft Ads Conversions

Send conversion events to the Microsoft Advertising Conversions API (CAPI)

Configuration

Option	Description
`UET Tag ID` Type: string Required: True	The UET tag ID that conversions are sent to. Find it under Tools > UET tag in Microsoft Advertising.
`Conversions API token` Type: string Required: True	The Conversions API auth token for your UET tag. Obtain it in Microsoft Advertising by selecting "Use Conversions API" on the UET tag (pilot program — contact your account manager to enable).

Using our REST API you can create this destination like so:

Terminal
# Create a new destination
curl --location 'https://us.i.posthog.com/api/environments/:project_id/hog_functions' \
--header 'Content-Type: application/json' \
--header 'Authorization: Bearer <POSTHOG_PERSONAL_API_KEY>' \
--data '{
    "type": "destination",
    "name": "Microsoft Ads Conversions",
    "inputs": {
        "tagId": {
            "value": ""
        },
        "apiToken": {
            "value": ""
        }
    },
    "enabled": true,
    "template_id": "template-microsoft-ads"
}'

Microsoft Ads Conversions

Configuration

Community questions