TL;DR:

1,000,000 events free every month, then starting at $0.0000500/event

Pricing decreases with volume — as low as $0.0000090/event

Get started — freeTalk to a human

Plans

Totally freePay-as-you-go
Price per event$0No credit card required$0.0000500/event or less!Pricing reduces with scale
Monthly free tier

Product analytics

1,000,000/mo

Product analytics

1,000,000/mo

Product features

User pathsLimited
Data retention1 year7 years
Alerts5 alertsUnlimited
Insight & dashboard subscriptions5 subscriptions
Advanced paths
Correlation analysis
Lifecycle

Platform features

Projects1 project6 projects
Shared resource configurations1 configuration2 configurations
Email support
Features
Managed reverse proxy2 proxies10 proxies
Get started - freeGet started - free

Calculate your cost

Web Analytics
Web Analytics is billed as Product Analytics events, so you get access to both products for the same price. 1 million events free monthly. Anonymous events cost 10x less than identified. Most sites never pay anything. Even high-traffic sites pay way less than GA 360.
First 1 million events/mo1,000,000Free$0
1 million-2 million0$0.0000500/event$0
2 million-15 million0$0.0000343/event$0
15 million-50 million0$0.0000295/event$0
50 million-100 million0$0.0000218/event$0
100 million-250 million0$0.0000150/event$0
250 million+0$0.0000090/event$0
1,000,000
events/mo
$0
1M10M50M

First 1,000,000 events free – every month!

Estimated monthly cost

$0

PostHog vs...

An honest comparison, tl;dr:

Choose a competitor if...

  • You only need web analytics, nothing else
  • You don't need any integrations other than with Google
  • You need to migrate data from GA4
  • You actually really like GA4 🤡We recommend seeking medical attention.

Go with if...

  • Agents can query your traffic and act on it – the context that powers self-driving
  • You want to do more than just web analyticsWeb Analytics integrates with the entire PostHog ecosystem.
  • You don't want to spend weeks setting up dashboards
  • You need to comply with HIPAA
  • It's not GA4...
PostHog's mascot and what competitor's mascots would look like if they had Lottie

Still here?

The hedgehog has been waiting this whole time.

It's free to start. Not "free trial" free – actually free. No card, no call, no "someone from our team will be in touch." Just PostHog.

Get started – freeTalk to a human

No sales call. No "tailored demo." No expiry.