97% of companies use PostHog for free.

The easiest way is to sign up, set your billing limit to $0 (if you expect to go over), and install PostHog. You'll get an accurate projection after just a few days. You can also read our doc on estimating usage and costs.

No, for all of our products you only pay for what you capture, ingest, or sync in a given month (i.e. you only pay when each event is first received). There are no additional storage costs or fees.

Events and metadata are guaranteed to be retained for 7 years on any paid plan and 1 year on a free plan. After 1 year, data may be moved into cold storage so queries may run more slowly.

Recordings on the free plan are retained for 1 month. On the pay-as-you-go plan, recordings are retained for 90 days. The Boost and Scale add-ons can increase this to up to one year. The Enterprise add-on can increase retention to 5 years.

Logs are retained for 14 days.

Any data stored for more than the retention period may be permanently deleted from our systems.

We have a generous free tier on every paid plan so you can try out all the features available on PostHog before paying (though you will need to enter your credit card to unlock those features). If you have additional needs, such as enterprise features, please get in touch with our sales team.

All prices are in US Dollars (USD), excluding taxes.

Yes in most cases! Create your account, contact the sales team for help with some basic details on your organization. We will then apply a discount.

Nope. We can, however, offer annual commitments (for example, to maintain pricing) if you need them as part of an enterprise agreement.

PostHog has per-product usage-based pricing. This means you only pay for what you use, such as events captured, sessions recorded, and flags requested.

PostHog is free to use and each product has a generous free monthly allowance (1M events for analytics, 5K session replays, 1M feature flag requests, and more). There is no minimum spend or annual contracts needed and you can set billing limits so you're never surprised.

For nearly everyone, the pay-as-you-go plan is the right choice. It unlocks all of the features of PostHog and remains free if you stay within the limits each month (which you can set billing limits to do).

On the pay-as-you-go plan, we charge based on usage for everything above the free allowance. On the free plan, any additional events are permanently dropped and feature flags will return a default quota limited response.

Yes. Every month, your usage is reset and you get another 1M events, 5K session replays, and more to use. Unused free tier limits do not rollover.

Yes, you can set a billing limit for each of PostHog's products separately in your organization's billing settings. Check out our doc on billing limits and alerts for more information.

If you've set a billing limit and your usage hits it, any additional events are permanently dropped and feature flags will return a default quota limited response. PostHog will never charge you more than what you've set as your billing limit.

Usage is calculated on a per-product level. Events for product and web analytics, recordings for session replay, requests for feature flags and experiments, exceptions for error tracking, responses for surveys, synced rows for data warehouse, messages for workflows, and GB ingested for logs.

You monitor your usage and set billing limits on the billing page in-app. This shows how much you've spent, projected spend, and a billable usage dashboard. Many products, like product analytics and feature flags, also have docs on cutting costs.

Yes, you can cancel your plan by setting a billing limit at any time and we'll only charge for what you use. If you have an accidental spike, talk to us and we'll help you sort it out.

Usually, yes, and often by a significant margin. Because PostHog provides multiple products teams need, we're able to charge less than competitors. We aim to be the cheapest option for each product compared to major competitors.

Beyond the all-in-one advantage, most competitors offer time-limited free trials (typically 14-30 days) with restricted features; PostHog's free tier doesn't expire, includes full access to most features, and resets every month, no credit card or sales call required.

You can read how we stack up against competitors like Amplitude, Mixpanel, Heap, FullStory, Hotjar, GA4, and a lot more in our comparison blogs.

A lot less headache, mostly.

All your data lives in one place so you don't need to jump between tools or piece them together to do analysis. With PostHog, you can go directly from a funnel to a replay to an error trace instead of context switching to piece together what actually happened. You just need to install a single SDK, manage a single bill, and sign a single contract (if you're into that sort of thing).

If you need a BAA for HIPAA compliance, it's one conversation instead of five. Your procurement team will genuinely thank you.

Usage starts being tracked as soon as you sign up for PostHog, but you aren't billed until 1 month later. For example, if I signed up on April 6th, my first month would be billed May 6th.

You are billed once a month, on the same day each month.

PostHog accepts credit or debit cards processed through Stripe. If you want to pay via invoice, you can contact the sales team for help.

Yes, but you need to make an upfront credit purchase which can be done by contacting our sales team.

No. Our pricing is fully transparent.

Yes, as long as you stay under the free tier limits. Many of our users have used PostHog for free for years.

You can choose what products you use and you don't need to pay for anything you don't want. You can set billing limits for the products you don't want to use to be extra safe too. PostHog's products still work if you only use them individually.

Yes. PostHog does offer bigger discounts for annual commitments above a certain spend. See our doc on pre-paid plans for more.