Quick reference
Contents
Design checklist
Before you ship anything:
- Remove the logo – does it still feel like PostHog?
- Is the message clear without explanation?
- Is every design element there for a reason?
- Does it feel human?
- Would someone enjoy looking at this?
- Would a developer trust this?
- Does the copy avoid hedge words and buzzwords?
- If it has humor, is it actually funny?
- Would it survive the Hacker News test?
If most of these are yes: ship it.
Voice checklist
Before you publish any copy:
- Does the first sentence state something specific?
- Are there any weasel words ("empower," "leverage," "enable," "robust")?
- Is there any passive voice that could be made active?
- Would this sentence appear identically on a competitor's site?
- Is there any forced humor that should be removed?
- American English spelling?
- Sentence case for headings?
- En dashes ( – ) instead of em dashes (—)?
- Straight quotes instead of curly quotes?