The all-in-one alternative to Google Analytics
Get beyond mere analytics with session replays, feature flags, A/B experiments and more.
On July 1st 2023, Google sunset Universal Analytics and forced users to beging using Google Analytics 4 (GA4), without offering a way to migrate existing data. The new version of Google Analytics tracks events rather than sessions and offers an improved interface. Yet, while GA4 offers a more modern approach to tracking user activity, it still lags behind other tools - especially in terms of enabling teams to act on the data the discover.
Why is PostHog better than Google Analytics?
PostHog does more than collect basic web metrics. It's an all-in-one tool for building better products.
- Product, not web analytics. Track any user event and analyze them with six different insight types - or use SQL to create custom reports.
- Session replays and surveys. Watch user sessions and gather feedback directly, so you get the full picture in one place.
- Feature flags and A/B experiments. Act on your data by creating experiments, observing results and deploying improvements all in one platform.
New to product analytics? Check our guide for Google Analytics users
Get started in less than 5 minutes
Install the PostHog snippet to start capturing data, then leverage the following dashboard templates to discover insights immediately.
Landing page report
Like a GA report, this template tracks how landing pages perform.
Advertising report
Track UTMs and channel attribution in a streamlined dashboard template.
Traffic report
Help content marketers understand which articles perform best.
Growth report
From DAU to ARR, this template has everything a growth team needs.
"Google Analytics gives a broad overview, but to get really deep into the data, to see what users are actually clicking, where they are hovering? That’s where PostHog comes in.”
Reasons to switch to PostHog from Google Analytics 4
| Google Analytics (GA4) | PostHog | |
| Free to get started | ✔ | ✔ |
| Open source platform | ✖ | ✔ |
| GDPR ready | ✖ | ✔ |
| Events-based tracking | ✔ | ✔ |
| Website analytics | ✔ | ✔ |
| Dashboard and report templates | ✔ | ✔ |
| Funnels analysis | ✔ | ✔ |
| Path templates | ✔ | ✔ |
| SQL access | ✖ | ✔ |
| A/B experimentation | ✖ | ✔ |
| Session replays | ✖ | ✔ |
| Feature flags | ✖ | ✔ |
| Requires 3rd party cookies | ✔ | ✖ |
Get deeper into your data and create tailored reports
PostHog has all the GA4 tools you already know, such as funnels, paths and retention charts, but also enables you to create custom insights using SQL.
Transparent pricing with a generous free allowance
Get your first million events for free, every month - and then only pay based on usage. We make it easy to figure out exactly how much you can expect to pay.
Do more with your discoveries without switching tools
Use additional tools, such as A/B experimentation and feature flags, to test changes and improve your website without needing to redeploy.