PostHog for startups

$50,000 in credits while you build a self-driving product

PostHog finds what's worth fixing, writes the code, and opens the pull request. You get credits for the whole platform – plus swag and partner perks perfect for anyone building AI products.

  • $50,000 in PostHog credits for 12 months
  • $12,000 in benefits from partners we like
  • Exclusive PostHog merch
Apply nowYou'll need a PostHog account first
A hedgehog mid-transformation into a robot, like your product about to become self-driving

What you'll actually get

Credits are the headline, but the program comes with perks from partners we use ourselves. Here's the full haul:

$50,000 of PostHog

$50,000 of PostHog

That's a lot of events, replays, API calls, and survey responses.

Exclusive PostHog founder merch and swag

Exclusive founder swag

You can never have too many laptop stickers or free PostHog t-shirts.

$1,500 off Incident.io

$1,500 off Incident.io

Incidents happen. Get $1,500 off a teams plan when they do.

50% off Speakeasy

50% off with Speakeasy

Build MCPs & skills with Speakeasy and get 50% off for 6 months.

$5,000 of Depot credit

$5,000 of Depot credit

Blazing-fast container builds and remote caching, trusted by us.

Build a self-driving product with PostHog

Building products used to mean manually writing code, running analysis, diagnosing bugs, and rolling out changes across a bloated stack of tools. PostHog is the only platform that does it all for you autonomously while still keeping everything at your fingertips.

Centralize your context

Query third-party sources and your product data together in one warehouse – no more copy-pasting into a chat window.

Deploy an army of AI scouts

Scouts watch your product around the clock and deliver triaged reports to your PostHog inbox, so you can one-click fix.

Chat with the best AI agent

Figure out what users are actually doing, with context across your product, support, billing, and CRM.

Ship fixes collaboratively

The PostHog Slack agent drafts pull requests for you while you're still sharing memes.

See how self-driving works

How far does $50,000 go?

A very long way. Here's what your credits are worth if you spent them all in one place, but you can mix and match them across most PostHog products. The exceptions are AI tools such as PostHog Desktop, the PostHog Slack app, Replay Vision, PostHog AI, and Inbox, which credits can't be used for. Otherwise we're not fussy. We just want you to spend the money.

950 million

events (yes, nearly a billion)

6 million+

session recordings

840 million+

LLM analytics events

396 million

error tracking events

Everything you (and our agents) can use

PostHog has over a dozen tools you can use however you want. Use any and all of them in our app, via MCP, or in Slack.

Product analytics

like Amplitude

Web analytics

like Google Analytics

Session replay

like FullStory

Feature flags

like LaunchDarkly

Experiments

like Optimizely

Error tracking

like Sentry

AI observability

like Langfuse

Context warehouse

What's that?

Surveys

like Sprig

Heatmaps

like Hotjar

CDP

like Segment

Trusted by teams like Supabase, ElevenLabs, and Hasura– and built for engineers, with 30k+ stars and 500+ contributors on GitHub.

Take their word for it

Y Combinator

"Building is never just one-and-done. You always need to find ways to improve. PostHog is central to how we do that at Y Combinator. It helps us try ideas, measure results and make better products."

Cat Li – Product & Engineering Lead, Y Combinator

Concept Ventures

"Our portfolio companies rely on analytics to optimize their products. Understanding user behavior through platforms like PostHog is mission-critical. The insights it provides are invaluable for founders."

Oliver Kicks – Partner, Concept Ventures

How PostHog stacks up

More credits, fewer limits, and partner perks you won't find elsewhere – plus the only startup program with free laptop stickers.

Pendo
LogRocket
Amplitude
Mixpanel
PostHog
Eligibility criteria
Free plan only
Free plan only
  • <$5m in funding
  • <20 staff members
  • <$8m in funding
  • <5 years old
  • <$5m in funding
  • <2 years old
  • Company email domain
Limitations
500 monthly users
1,000 monthly sessions
One year duration
One year duration
One year duration
Benefits
None
None
200,000 MTUs
$50,000 credit
$50,000 credit + $12,000 in partner perks
Open source product
Free gifts (OMG stickers)
Partnership opportunities

Ready to build a self-driving product?

Get $50,000 in PostHog credits, exclusive merch, and partner perks worth $12,000+. Applying takes 2 minutes.

Apply nowYou'll need a PostHog account first

FAQ

A product that improves itself without waiting to be prompted. PostHog watches how people use your product, finds what's worth fixing, writes the code, and opens a pull request – all you do is hit merge. Learn more about self-driving.

Almost all of them. From September 14, 2026, startup credits can no longer be used towards bills incurred on AI tools such as PostHog Desktop, the PostHog Slack app, Replay Vision, PostHog AI, and Inbox. This is due to the prohibitive and unpredictable nature of token-based pricing. Credits still cover everything else, including AI observability and the context warehouse.

Credits cannot be used to claim a BAA under the Boost plan due to legal risk. If you’d like to claim a BAA, you can instead contact us to discuss options. Credits can be used towards other aspects of the Boost package.

From September 14, 2026, startup credits can no longer be used towards bills incurred on AI tools such as PostHog Desktop, the PostHog Slack app, Replay Vision, PostHog AI, and Inbox. Token-based pricing makes the cost of these tools prohibitive and unpredictable, which makes them harder for us to subsidize. If you joined PostHog for Startups before September 14, 2026, usage before this cut-off can still be paid with credits.

Just sign up to a paid plan in PostHog (you're only charged for usage) and then fill in this form. Apply from a PostHog account that uses your company email address. We will apply the credit automatically if you're eligible. If you're accepted into the startups program, we will notify you by email.

Your company needs to be less than 2 years old and have raised less than $5m funding. You need to have signed up any time from Jan 1st 2023 onwards, and your PostHog account needs to use your company's email domain. Applications from personal email addresses, like gmail.com or outlook.com, are not accepted.

You need one to apply, but you don't need credits to start. Every PostHog product has a monthly free allowance, so you can build on PostHog for free and apply for the program once you have a company domain.

Yes, but only if you signed up after Jan 1st 2023. If your startup meets the eligibility criteria but you signed up to PostHog before Jan 1st, we won't apply the credits but are still happy to enroll you in the rest of the program.

Yes, you can migrate your data from another tool to PostHog using our migration guides, which cover how to migrate from tools such as Amplitude, Pendo, Plausible, Mixpanel, Heap, LaunchDarkly, Google Analytics, and more.

Yes. By joining the startup program, you'll already get access to our startup newsletter full of tips and tricks for getting the most out of PostHog, as well as invites to our exclusive events. If you need more help, you can purchase a 30-minute onboarding call with our team, or explore custom service packages. Please note that PostHog credit can not be used towards these services.

We have a separate deal for YC folks – check out Bookface. No, they don't stack!

At that point you can move onto another PostHog plan.

At that point you can move onto another PostHog plan. You'll continue to be considered part of the startup program in terms of invites to office hour events, and other perks.

Once you're accepted into the PostHog for Startups program, we'll email you with details on how to get the partner benefits.

PostHog is run by a small team and, as such, we're only able to offer support to paying customers. Organizations which are part of our startup plan are therefore not eligible for high priority customer support, and only qualify for normal priority and community support. You also don't get a dedicated account manager, customer success manager, or sales contact. This is still the case even if you apply your credits towards a platform package, such as the enterprise add-on. If you want one-to-one help getting set up, you can purchase a 30-minute onboarding call with our team.