How pricing works

Billed with

Feature Flags

Experiments are bundled with Feature Flags and share volume limits, so you get access to both products for the same price.

  • 1 million requests free every month
  • Usage billed as Feature Flags requests after the free tier
  • Experiments at no additional cost

Same request meter as Feature Flags – no separate Experiments SKU.

PostHog vs...

An honest comparison, tl;dr:

Choose a competitor if...

  • No-code experiments or CMS capabilitiesYou'll still need a designer/engineer to create experiments – but we're working on no-code A/B testing!
  • No integration with Google AdsPostHog can't run ad experiments, or target users into an experiment based on an ad variant engagement.
  • PersonalizationOf course, you could set up personalization yourself, but we don't have pre-built components or templates for this.

Go with if...

  • Agents can read experiment results and act on them – the evaluation that powers self-drivingResults are part of one platform, so an agent can check whether a change actually worked and ship the winner.
  • Integration with other PostHog productsAttach surveys to experiments or view replays for a test group. Analyze results beyond your initial hypothesis or goal metric.
  • Group-level experiments for B2BTest features at the organization level to avoid contamination between users in the same company
  • Shared metrics libraryCreate consistent, reusable metrics across all experiments
PostHog's mascot and what competitor's mascots would look like if they had Lottie

Still here?

The hedgehog has been waiting this whole time.

It's free to start. Not "free trial" free — actually free. No card, no call, no "someone from our team will be in touch." Just PostHog.

No sales call. No "tailored demo." No expiry.