Product analytics screenshot
A hedgehog presenting some shocking findings
Product Analytics

Product analytics with autocapture

Product Analytics is one of the tools that makes your product self-driving: the measurement agents use to see what works. Built to natively work with session replay, feature flags, experiments, and surveys.

Get started - free

Install with AI in a single prompt

Paste into your terminal or code editor and make AI do the work.

Learn more

MCP•Watch a demo•Talk to a human

What does it do?

A hedgehog presenting product analytics findings

Product Analytics turns what people do in your product into answers you can act on. Autocapture tracks pageviews, clicks, and form submissions without extra code. From there you build trends, funnels, retention curves, paths, and SQL queries – then jump straight into the session recordings behind any data point when you need the 'why'.

Who is it for?

Product Analytics is used across teams depending on your role.

Role
Use cases
Product Engineers
Check whether what you shipped is being used – and fix drop-off before the next release
Product Managers
Dig into funnels, retention, and paths to guide roadmap decisions with real usage data
Growth Engineers
Find conversion leaks, measure experiments, and track activation end to end
Founders
Monitor KPIs on a shared dashboard without waiting on a data team
Support Engineers
Pull the events behind a customer report and jump into the matching session replay

How do I use it?

There are a few ways to explore Product Analytics.

Query product data without leaving your editor

Query trends, funnels, retention, and usage metrics from Cursor, Claude Code, VS Code, or any MCP-compatible agent.

Query any metric from your editor
Pull trends, funnels, retention, paths, or custom SQL without switching to a dashboard.
Investigate metric changes
Connect drops or spikes in user behavior to recent code changes.
Save and share what you find
Turn a query into a saved insight and add it to a PostHog dashboard.
Ship with more context
Ground your next PR in actual usage data instead of assumptions.

Install the PostHog MCP

Learn more
npx @posthog/wizard mcp add

Supports Next.js, React, Python, and

Top features

Basic funnel visualization

Find drop-off across a series of actions

Find where people drop off across a series of actions – then jump from any step into the matching session recordings.

Filtering
Set filters for individual steps – or the entire funnel – by person property, group or cohort, or event property
Graph types
Track user progression between steps, conversion time between each step, and how a funnel's conversion rate changes over time
Step ordering
Choose between a sequential series of steps, a strict order, or any order of steps that lead to conversion
Correlation Analysis
Automatically identify significant factors that impact user behavior and conversion rates.

AI prompts

Ask PostHog AI to answer product questions, build insights, and write SQL. Works in PostHog AI (in-app chat), PostHog Desktop (our AI code editor), and in your product editor (using the MCP). Already signed in? Click a prompt to try it.

Install

Autocapture works out of the box on web. Add an SDK for mobile or backend when you need custom events.

Feature comparison

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Advertising analytics
Track ROI on Google Ads and other marketing campaigns
Beta
✓
✓
✗
✗
✗
Autocapture
Capture events without manual tracking
✓
✓
✓
✓
Limited
✓
Cohorts
Combine users based on properties and events for group analysis
✓
✓
✓
✓
✓
✓
Custom events
Manually capture custom events and properties wherever they happen
✓
✓
✓
✓
✓
✓
Custom properties
Add more data to custom events or users
✓
✓
✓
✓
✓
✓
Monetization analytics
Track purchase value, LTV, and other revenue metrics
✓
✓
✓
✗
✗
✗
Predictive insights
AI-powered alerts when metrics change
✗
✓
✗
✗
✗
✗
Real-time view
Monitor activity on your site or app as it happens
✓
✓
✓
✗
✗
✗
Toolbar
Tag events or view insights on your live website or app with an overlay
✓
✗
✗
✓
✗
✗
User profiles
Track personally-identifiable user info like name, email, and usage data
✓
✓
✓
✓
✓
✗
Insights
SQL query editor
Write SQL queries directly against your data without a separate data warehouse
✓
Add-on
✗
✗
✗
✓
Custom formulas
Perform calculations and math operations on multiple event series
✓
Plus plan or higher
✓
✗
✗
✓
Sampling
Speed up long-running queries across large datasets with one-click sampling
✓
✗
✗
✗
✗
✗
Funnels
Correlation analysis
Automatically identify significant factors that impact conversion
✓
✓
✓
✓
✗
✗

Questions?

Answers

There are a few ways you can get answers to specific questions about Product Analytics.

  1. Check the docs

    We have an entire docs-wizard dedicated to docs gardening.

  2. Search the community forums

    With over 600 discussions about Product Analytics, there's a good chance your answer is already answered!

  3. Ask PostHog AI

    It's an incredibly useful AI chat that understands the product, docs, community questions, our codebase, GitHub issues, and industry knowledge.

  4. Talk to a human

    Dedicated humans are standing by and ready to assist. Best for questions about volume pricing, terms, and sexy legal stuff.

Recent discussions

View all questions

Works with other PostHog tools

Use Product Analytics with these other PostHog apps to maximize shareholder value.

Works with...

  • Session Replay

    Jump into a playlist of session recordings directly from any point in a graph, or segment of a funnel

  • Feature Flags

    See which feature flags are enabled for a user's session

  • Experiments

    Generate a playlist of recordings limited to an A/B test or specific group within a multivariate experiment.

Get started – free

No credit card required. You get the first 1,000,000 events free every month, then pricing starts at $0.00005/event and reduces with volume.

Install with AI

Run this command in your terminal or AI editor.
npx -y @posthog/wizard@latest

Supports Next.js, React, Python, and

Install without AI

Sign up for a free account and follow the install instructions for your stack.

Get started - free