Meet your users without leaving your editor

Install with the PostHog Wizard

PostHog Wizard analyzes your codebase and automatically sets up autocapture, custom events, and dashboards tailored to your product. One command does it all:

Install PostHog with one command

Paste this into your terminal and make AI do all the work.

npx @posthog/wizard

Learn more

Autocapture is on by default. Pageviews, clicks, form submissions, and session data are tracked automatically the moment a user lands on your page. No manual event tagging required.

Call posthog.capture() for custom events, or define events retroactively using actions — no re-deploy needed.

posthog.capture('signup_completed', { plan: 'pro' })

Or install the SDK directly

• React
• Node.js
• Python
• Web
• React Native
• iOS
• Android
• Flutter

Analyze with MCP and AI

MCP (Model Context Protocol) connects your AI coding agent directly to your PostHog data. Point Claude Code, Cursor, Zed, or Windsurf at the PostHog MCP server and ask questions about your product without opening a single dashboard.

Install in 30 seconds

npx @posthog/wizard mcp add

Try prompts like

• "Why did sign-ups drop 12% last Tuesday?"
• "Build me a funnel from landing page to paid conversion, broken down by marketing source."
• "Which features do my power users engage with most?"
• "Show me weekly retention for users who completed onboarding vs. those who didn't."
• "Create a trend showing daily active users broken down by plan, then save it as a dashboard."

Or use PostHog AI inside the app

Can't find the right insight? Just ask. PostHog AI knows your data and can build dashboards, create retention curves, write SQL, and surface patterns you'd otherwise miss.

See it in action

Watch a full walkthrough of PostHog's product analytics: from capturing your first event to building funnels, digging into retention, and handing off context to your AI agent.

• Autocapture and custom event setup
• Trends, funnels, retention, and user paths
• Group analytics for B2B companies
• PostHog AI and MCP for natural language queries

Explore the analytics suite

PostHog ships the full analytics toolkit: funnels, retention, user paths, lifecycle charts, correlation analysis, stickiness, and HogQL. Pick the right lens for any question.

Funnels

See exactly where users drop off. Correlation analysis automatically surfaces what makes users convert — without you having to guess. Jump directly from any funnel step to watch session recordings for those exact users.

Trends

Standard line and bar charts, plus formula mode for ratios like DAU/MAU. Break down by any property. Built-in sampling for billions of events, so you always get fast answers.

Retention

Define what "return" means for your product and compare cohorts. Click any data point to see the actual users behind it — way more flexible than standard retention charts.

User paths

See the actual routes users take through your product. Start anywhere, end anywhere. Use wildcards to group similar pages together. Great for finding unexpected behavior you'd never think to look for.

SQL

Write HogQL queries directly against your event data. No separate data warehouse needed — though PostHog works with yours if you have one. Escape the drag-and-drop when you need full power.

Built for how engineering teams work

PostHog is designed to be queried, not just watched. Here's how engineering teams actually use it:

Funnels → Session Replay

Click any funnel drop-off to land directly in a playlist of session recordings for those exact users. See what they saw, what they clicked, and what confused them. No CSV export, no matching IDs.

Feature flag + event targeting

Roll out features with Feature Flags and use product events as release conditions. Target your 10% power users, measure activation, and revert without a full deploy.

B2B group analytics

Track metrics at the company or team level, not just individual users. Measure activation, retention, and churn by account — essential for B2B SaaS.

Questions engineers ask us

Real questions from engineers and founders — with links to step-by-step tutorials and docs.

Use for free

PostHog's Product Analytics is built to be cost-effective by default, with a generous free tier and transparent usage-based pricing. Since we don't charge per seat, more than 90% of companies use PostHog for free.

TL;DR 💸

• No credit card required to start
• First 1 million events per month are free
• Above 1M we have usage-based pricing at $0.000015/event with discounts
• PostHog MCP is included (no enterprise plan required)
• Set billing limits to avoid surprise charges
• See our pricing page for more up-to-date details

That's it! You're ready to start integrating.