Anonymous vs identified events

Anonymous events

No individually-identifiable info, analyzed in aggregate, don't use person profiles

By default, events are anonymous, meaning they don't have any personally-identifiable information attached to them.

They come with info about the browser and device, visitor's location, and any UTM parameters.

With anonymous events, you can:

• See a Google Analytics-style dashboard
• Access properties like UTMs, location, referrer, page views

• Create aggregate insights in Product analytics

  • How many times users click an element on a page
  • Group visitors by device type or location
  • Filter to interactions on a specific page
  • Track anonymous users across sessions

Pricing starts at

$0.00005/event

First 1 million events/mo free

Identified events

Track usage of specific, logged in users by using person profiles.

Identify users by their email address or other unique identifier, and attach custom properties to their person profiles.

In addition to anonymous event capabilities, you can:

• Merge anonymous users with their eventual identified user

  • Like when they sign up for your product or use different devices - enables analyzing the user's path

• Store custom properties on users

  • Use these properties in cohorts, session replay, experiments, and feature flags

• Create user-specific insights in Product analytics

  • How many times specific users click an element on a page
  • Group cohorts of users by device type, location, or property
  • Filter to interactions on a specific page by specific users