Early Access Features
Run beta programs without custom code
Let users opt into betas, create waitlists, and manage feature lifecycle from concept to GA. Build a community of engaged users who help shape your product.
How it works
Create a beta feature
Define your feature and set enrollment criteria directly in PostHog.
Users opt in
Users discover and join betas through an in-app modal or custom UI.
Manage rollout
Control access with feature flags and graduate features to GA.
Key features
No-code beta management
Create and manage beta programs entirely through PostHog. No engineering work required to set up opt-in flows, waitlists, or access control. Your team can launch betas independently.
Built-in enrollment UI
PostHog provides a customizable modal that displays available betas to your users. They can browse features, read descriptions, and opt in with one click. Or build your own UI using our APIs.
Automatic feature flag integration
When users opt into a beta, they're automatically added to the corresponding feature flag. No manual list management or custom code needed - it just works.
Waitlist management
Build anticipation with waitlists. Collect interest for upcoming features and control when users get access. Perfect for managing limited beta slots or staged rollouts.
Feedback collection
Gather feedback from beta users through integrated surveys. Understand what's working, what's not, and what features to build next based on real user input.
Usage analytics
Track adoption, engagement, and retention for beta features. See which users are most active and identify your power users and champions.
Perfect for
Product teams
- Test features with real users before GA
- Build a community of engaged testers
- Validate product-market fit early
Developer platforms
- Run API beta programs
- Give early access to power users
- Manage preview features
Use cases
Feature validation
Test new features with a subset of users before committing to a full launch. Get feedback early and iterate based on real usage data.
Community building
Create a community of power users who get early access to new features. Build loyalty and turn users into advocates for your product.
Risk mitigation
Reduce the risk of launching features that don't resonate. Test with a small group first, gather feedback, and only roll out winners.
Enterprise previews
Give key customers early access to enterprise features. Build stronger relationships and get valuable feedback from your most important users.
How to implement
Step 1: Create your beta feature
In PostHog, navigate to Early Access Features and create a new beta. Add a name, description, and documentation URL.
Step 2: Link to a feature flag
Connect your beta to a feature flag. Users who opt in will automatically be added to this flag.
Step 3: Add the enrollment modal
Include PostHog's JavaScript snippet with opt_in_site_apps: true to show the beta modal to users.
Step 4: Monitor and iterate
Track adoption, gather feedback, and iterate based on user behavior and survey responses.