Pocket guide to
Product Analytics
Nothing has to break for a product to lose someone. Someone tries a feature, backs out, and leaves. The product works as designed, which is no help at all when the same thing happens a hundred times. Product Analytics records what people do so the team can spot the pattern and decide where to look.
This guide starts with one decision: what should the team record? They give the action a name, add the detail that makes it useful, and see what the resulting data can tell them.
Meet Twig
Twig is a bird-run vacation-rental website for humans looking for a getaway. This guide follows its product engineers as they decide what to measure and what to improve. Different parts of the site appear as the engineers work on them, so there's no need to memorize the whole thing before page one.
The full Twig website is available for anyone with an adventurous spirit who loves to explore. The visual components you meet in this guide come from Twig, so you can get the best of both worlds.