Linking ShopWired as a source
Let AI connect your sources for you
Skip the manual setup — run this in your project and the wizard auto-detects your databases and APIs and connects them to PostHog.
Contents
This source is currently in alpha. The interface and available tables may change.
The ShopWired connector syncs your e-commerce store data into the PostHog Data warehouse, so you can analyze your products, customers, and orders alongside your product analytics data.
Prerequisites
You need a ShopWired account with access to API keys. API credentials inherit full access to your store's data.
Adding a data source
- In PostHog, go to the Sources tab of the data pipeline section.
- Click + New source and click Link next to this source.
- Enter your credentials (see Configuration below) and click Next.
- Select the tables you want to sync, choose a sync method and frequency, then click Import.
Once the syncs are complete, you can start querying this data in PostHog.
When linking ShopWired, you'll need:
- API key and API secret – create these under Account > API keys in your ShopWired account.
Sync modes
Each table can be synced in one of several modes, depending on what the source supports:
- Webhook (when available) – the source pushes changes to PostHog in real time. Fastest freshness, lowest ongoing cost, and the only mode that reliably captures updates and deletes.
- Incremental – only new or updated rows are synced on each run, using a cursor field (such as an
updated_attimestamp). Cheaper than a full refresh, but deletes aren't captured. - Append only – new rows are appended using a cursor field; existing rows are never updated. Ideal for immutable, append-only tables like event logs.
- Full refresh – the whole table is reloaded on every sync. Use it when a table has no reliable cursor or when you need deletions reflected.
See sync methods for a full explanation of how each mode works and how to choose between them.
Orders support incremental sync using their creation date. ShopWired doesn't expose a modified-date filter, so incremental syncs only pick up newly created orders — changes to existing records are only captured by a full refresh.
Configuration
| Option | Type | Required |
|---|---|---|
API key | password | Yes |
API secret | password | Yes |
Supported tables
| Table | Description | Sync method | Incremental field | Primary key |
|---|---|---|---|---|
products | A product in your ShopWired store, including pricing, stock, and SEO fields. | Full refresh | — | — |
categories | A category used to group products in your ShopWired store. | Full refresh | — | — |
brands | A brand assigned to products in your ShopWired store. | Full refresh | — | — |
tags | A tag used to label and filter products in your ShopWired store. | Full refresh | — | — |
customers | A customer account (regular or trade) registered on your ShopWired store. | Full refresh | — | — |
orders | An order placed on your ShopWired store, including line items, addresses, and totals. | Incremental, Full refresh | created | — |
order_statuses | An order status configured on your ShopWired store (e.g. Paid, Dispatched). | Full refresh | — | — |
vouchers | A discount voucher customers can redeem on your ShopWired store. | Full refresh | — | — |
Troubleshooting
- If you see an authentication error, your API key or secret is invalid or has been revoked. Generate new credentials under Account > API keys in ShopWired, then reconnect.
- Syncs of very large stores can be slowed by ShopWired's API rate limit (2 requests per second sustained). The connector backs off and retries automatically, so this shows up as a longer sync, not a failure.
If your sync is failing or data looks wrong, see the Data warehouse troubleshooting guide. If that doesn't help, contact support – we're happy to help.