Linking Bing Ads as a source
You can sync data from Bing Ads reports by configuring it as a source in PostHog. These are the supported entity and reports:
| Report Type | Description |
|---|---|
| Campaigns | |
| Campaign Performance Report | Performance metrics at the campaign level |
| Ad Group Performance Report | Performance metrics at the ad group level |
| Ad Performance Report | Performance metrics at the ad level |
Additional reports will be added based on user feedback we receive via our in-app support form.
Requirements
- A Bing Ads account with permission to access data from accounts you want to sync.
- Your Account ID (numeric only) from the Bing Ads interface > Settings > Account Settings > The account ID is visible below the Account ID header.
Microsoft Advertising shows both an Account Number and an Account ID in the UI:
- Account Number - An eight-character alphanumeric value (e.g.,
A1B2C3D4). This is NOT what you need. - Account ID - A numeric-only value (e.g.,
123456789). This is what PostHog requires.
Make sure you enter the numeric Account ID, not the alphanumeric Account Number.
Microsoft Advertising has two different identifiers:
- Account Number - An alphanumeric, 8-character value (e.g.,
AB12CD34). This is displayed prominently in the UI but is not what PostHog needs. - Account ID - A numeric-only value (e.g.,
123456789). This is required for the API and is what you should enter in PostHog.
You can find your Account ID in Microsoft Advertising under Settings > Account Settings. Make sure you use the numeric Account ID, not the alphanumeric Account Number.
Configuring PostHog
Connect PostHog to your Bing Ads account using a Microsoft account. The Microsoft account must have administrator or standard access to your Bing Ads account to view campaign data and reports.
- In PostHog, go to the Data pipelines tab.
- Open the + New drop-down menu in the top-right and select Source.
- Find Bing Ads in the sources list and click Link.
- Enter the Account ID of the Bing Ads account you want to sync.
- Select an existing Bing Ads account, or create a new integration.
- (Optional) Add a prefix for the table name.