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Reflecting on YC, 2 years on

May 18, 2022 by James Hawkins

Reflecting on YC, 2 years on

May 18, 2022 by James Hawkins
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Recent Posts
On January 14, 2022, the world learned that Austria had declared Google Analytics to be illegal (in its default form), since it transmits IP addresses to the United States. The Netherlands declared the same view only days later. Given that PostHog is…
Using Google Analytics was deemed 'illegal' in some EU countries. We built a microsite in 48 hours to capitalize on the news.
May 9, 2022 by Cory Watilo
Ok, so you’ve read  Zero to One  and  The Hard Thing About Hard Things , but what are all the boring admin things that are actually going to drain 40% of your time which no one has told you about? More importantly, what is the ops stack you can use…
The ops toolkit for early-stage startups
May 4, 2022 by Charles Cook
Imagine being able to grow twice as fast with just a few hours of work. Changing your pricing has a real chance to get you there.  Here is a breakdown of the counterintuitive lesson I've learned as a cofounder at PostHog - the more we give away for…
Counterintuitive lessons about our pricing
Mar 17, 2022 by James Hawkins
The image preview you see when sharing a link is a great opportunity to get your brand’s message in front of people without them even clicking through to your website. Most sites just opt to display a logo and some brand elements.
Using Gatsby and Puppeteer to create dynamic Open Graph images
Mar 3, 2022 by Cory Watilo
When PostHog was fresh out of YC last year, there were two things we focused on: (i) build and (ii) talk to customers. Hiring a product person felt like it would slow us down. Engineers on our team would speak to our users (also engineers) - surely…
I used to think you don't need product people. I was wrong.
Feb 18, 2022 by James Hawkins
As you may have heard, we’ll soon host our first ever meet-up for anyone who uses or is interested in finding out more about PostHog. It’ll take place in London, on February 24th —  we’d love for you to join us .  And if you haven’t RSVPed yet…
HostHogs - free drinks, free pizza and frequently asked questions
Feb 15, 2022 by Joe Martin
Session Recording  is one of PostHog's core features, and one of the few completely  open source ression replay tools  available. It allows you to see how real users use your website, mouse clicks and all. It's really cool and addictive (give it a…
Solving the mystery of PostHog’s missing session recordings
Feb 11, 2022 by Rick Marron
I recently wrote a blog post for my personal site about the  lessons I'd learned from leading my first two projects as a Software Engineer at PostHog  . In it, I lay out a five-step approach for how I own projects.   One common theme that stood out…
How I learned to love feedback loops (and make better products)
Feb 4, 2022 by Neil Kakkar
2021 went well for PostHog - especially given we're not even two years old yet. 7,014 customers across our range of products (!) 800% increase in organic traffic (!) 300% net revenue retention (!) 0.41 years CAC payback (!) Here's what we learned…
Things I learned last year
Jan 9, 2022 by James Hawkins
I've been asked this three times today, so I thought I'd explain it from a founder's perspective. This is what I've learned so far. Figure out if design matters PostHog follows bottom-up adoption. This means our users find us online, install…
"How come your website is so nice?"
Dec 9, 2021 by James Hawkins
It has been a dramatic month. Four weeks ago, our 16 month old daughter was diagnosed with  retinoblastoma  - a fairly rare form of cancer that affects the eyes. Update April 2022: we've finished chemo, she's now done with treatment and we're in…
Cancer and revenue - the latest board meeting
Nov 12, 2021 by James Hawkins
Recently, PostHog was invited to speak at  OSA Con 2021 , an open source analytics conference organised by Altinity. It was a fantastic opportunity to talk to the community, alongside other engineers and leaders from projects such as  ClickHouse…
How we turned ClickHouse into our event mansion
Nov 6, 2021 by James Greenhill
Creating mascots goes beyond just putting iPencil to iPad. It’s a long, confusing, and sometimes frustrating process which requires a lot of patience and tolerance for drawing hedgehogs 12 hours a day. A successful mascot should go beyond…
How we designed the PostHog mascot
Oct 7, 2021 by Lottie Coxon
Developer Relations exists and is executed in different ways at almost every company. Our  Developer Relations journey at PostHog  has just begun, and we still don't know exactly what it will look like in the medium term. But we can still assess what…
How to seed, grow, and scale Developer Relations (and how we're doing it at PostHog)
Sep 30, 2021 by Phil Leggetter
We recently completed an entire rebrand of our website. From start to finish, it took less than a month. This sounds like an incredible feat of discipline - and in a way, it was. But the path to success wasn't linear; it took us more than six months…
How we rebranded PostHog in four weeks - a postmortem
Sep 28, 2021 by Cory Watilo
Earlier this month, we finished our first PostHog offsite of the year near Porto, in Portugal. Team members travelled from America, Estonia, The United Kingdom, and Poland to spend a week living together and, in many cases, meeting for the first time…
How PostHog uses Wren to offset carbon emissions during offsites
Sep 14, 2021 by Joe Martin
One huge mistake some startups make is using titles to establish and reinforce hierarchy. This is dangerous for two reasons: Iteration and speed largely determine the growth trajectory of most product-led startups. Because of this, it's important to…
How to choose job titles in your early stage startup
Sep 14, 2021 by Mo Shehu
Product testing is essential, but your testing won’t always pick up the small sources of friction which build up over time and frustrate your users. This is where ‘dogfooding’ comes in - regularly using your product to get the full picture and build…
The importance of dogfooding - Why product managers should use their product as much as their users
Sep 13, 2021 by Marcus Hyett
Last week we had an offsite in the beautiful Portuguese countryside, an hour's bus journey from Porto. We uploaded a highlight reel of the retreat to  TikTok . One of the sessions we ran was a PostHog pre-mortem. This involved breaking up into teams…
Optimize for not breaking up with your co-founder
Sep 10, 2021 by James Hawkins
We’ve talked before about  product-minded engineers  at PostHog. We don’t have PMs dictating a roadmap or solutions - it all comes from engineering. A PostHog engineer has complete autonomy to decide the 'what' (prioritization) and the 'how…
What's the true role of a product team at an engineering-led organization?
Aug 26, 2021 by Paolo D'Amico
We are open source  is  literally our top value ... and what better way to be transparent than to share a diary? Late mover advantage Product analytics is a busy space. It reminds me of the  front  entrance to Liverpool Street station in London…
Winning from the back - late mover advantage
Aug 25, 2021 by James Hawkins
Before joining PostHog,  Joe Martin  had never owned a Mac. The former tech and games journalist previously did everything on PC, but joining PostHog’s  Apple-dominated  culture came with a few… necessary adjustments. ”The first thing I did was have…
Introducing Joe Martin - Our first Product Marketer
Aug 6, 2021 by Mo Shehu
Why you need content Developers are a selective bunch when it comes to what type of content they consume, and clickbait-y “Ultimate Guide To X” posts won’t fly with them. Your content needs to be detailed, thoughtful, and relevant to their problems…
Content marketing strategy for devtool companies - How we do it at PostHog
Aug 6, 2021 by Mo Shehu
We’re proud to announce a new hire; Phil Leggetter will head up Developer Relations at PostHog. Developer relations sits at the intersection of product development, engineering, and marketing. The role serves communities of core and secondary…
Introducing Phil Leggetter, our new head of Developer Relations
Jul 21, 2021 by Mo Shehu
YCombinator has  listed  PostHog as number 157 out of its top 159 companies by valuations and exits as of July 2021. "Um… what?" I know, I know. You'd think we merely post the link and keep it moving. After all, coming third-to-last on a list of over…
YC adds PostHog to top valued companies for July 2021
Jul 2, 2021 by Mo Shehu
Ramping up fast in any senior product role requires understanding as much context as possible across 3 axes (Market, Product and People). I’ll talk you through my process of going from zero understanding in these three areas, to landing a clear…
How PostHog's new VP focused the company on nailing funnels in his first week
Jul 1, 2021 by Marcus Hyett
One of PostHog’s core values is that everybody codes. That doesn’t mean everyone needs previous experience as a developer or engineer, but we encourage everyone to learn and practice the basics of shipping, no matter their role.  When we’re hiring…
A non-coder's thoughts on an 'Everybody Codes' culture
Jun 25, 2021 by Joe Martin
Our main selling point as a company is transparency. Being an  open-source company , this isn’t surprising: our code, designs, and content are all largely available  online , for free, even while still a work in progress. This transparency also…
How we do hiring & HR at PostHog
Jun 23, 2021 by Mo Shehu
Thinner docs, better products The highest priority for support at any company is shortening the feedback loop between your customers and your product team. The fastest way to achieve this is by having your product builders interface directly with…
How we do customer support at our open source devtool company
Jun 15, 2021 by Mo Shehu
Last week we proudly announced we’d successfully raised $15 million in a Series B funding round, with support from Y Combinator Continuity Fund and GV (formerly Google Ventures). You may have seen  the news on VentureBeat . What made this funding…
Why we raised a $15m Series B ahead of schedule
Jun 14, 2021 by Joe Martin
Jun 10th, 2021  –  PostHog , the open source product analytics company, today announced $15 million in fresh funding and major new free features for users of data warehouses. The company's Series B was led by existing investors Y Combinator's…
PostHog raises $15 million Series B for open source product analytics
Jun 10, 2021 by Joe Martin
As a founder, one of the most surprisingly important skills I've realized I have is hitting the front page of  Hacker News . Out of five posts that I hoped would get there, four did. Look mom, lots of traffic: I don't claim to be a well-established…
Writing for developers
May 20, 2021 by James Hawkins
What could be worse than handing out 50% of your company's equity to a co-founder who doesn't understand the product as much as you do, and all they seem to bring is the ability to talk? Likewise, a sales-focused founder may be struggling to know…
An engineer's guide to picking a cofounder
Apr 28, 2021 by Mo Shehu
Best practices for productive meetings at your startup Ever had one of those days where you do nothing but hop into one meeting after another? Even worse is the 30-minute break between meetings which seems like enough time to squeeze in some work…
How we do meetings at PostHog
Apr 19, 2021
How we justified quitting our jobs and financing PostHog early on
Mar 9, 2021 by James Hawkins
PostHog has pivoted  a lot . After 5 pivots in 6 months, we got into  YCombinator  last year, pivoted again whilst we were there and have now gone from the first commit to thousands of deployments, a team across 10 countries and $12M raised, in well…
A story about pivots
Jan 21, 2021
(Dec 17, 2020) – PostHog, the open source product analytics company, today announced $12 million in funding and major new features - including plugins, session recordings and  feature flags. The company’s Series A was led by GV (formerly Google…
PostHog raises $12 million in funding led by GV and Y Combinator
Dec 17, 2020
Building an all-remote company from scratch
Sep 1, 2020
Open source projects have long battled with how to finance themselves.  PostHog  is lucky to have significant funding and wanted to share what we did to help other cool projects take off. For those who've not met us before, PostHog provide open…
How we raised $3M for an open source project
Jun 4, 2020 by James Hawkins
After the HN launch
Mar 1, 2020 by James Hawkins
Pivot to PostHog
Feb 25, 2020 by James Hawkins
Moving to San Francisco
Feb 24, 2020 by James Hawkins
The YC Interview
Jan 1, 2020 by James Hawkins
The time before YC
Sep 1, 2019 by James Hawkins
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