# Ownership & approvals - Handbook

We don't want to be a place where everything has to funnel through a single person or group, but it's also important we maintain consistency as we grow. We try to make this easy with the `#design-review` channel.

## What needs designer approval

Not everything needs sign-off. Here's a rough guide:

| Asset type | Approval needed? |
| --- | --- |
| New illustration or hedgehog | Yes – [submit a request](/handbook/brand/art-requests.md) |
| Conference booth design | Yes |
| Print materials (going to a vendor) | Yes, before print |
| Merch design | Handled by Team Graphics |
| Partnerships or third-party co-branding | Yes |
| Major website changes outside of the handbook, docs, or articles | Yes |
| Social media graphics (simple) | Recommended if it's a significant post, otherwise no |
| Blog post, changelog, tweet | No – but self-check against this guide |
| Product UI copy, tooltips, empty states | No – but read out loud before shipping |

When in doubt, ask in the `#design-review` Slack channel. Lottie and Cory are, for now, the only people who can approve work or otherwise.

## Who owns what

-   **Cory** (Design Lead) – Website, copy, major design decisions, motion work for web.
-   **Lottie** (Graphics Lead) - Graphics, artwork, merch, anything illustrated, motion work for video.
-   **Editorial team** – Blog, email copy, messaging guidelines, social presence.
-   **Marketing team** - Email copy, external partnerships, influencers.
-   **YouTube team** - Video production, editing.
-   **Events team** - In-person events, PostHog speaking engagements, meetups.
-   **Docs & Wizard team** - Docs, obviously.
-   **Everyone** – Handbook updates.

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