Cohorts

Cohorts are PostHog's way of letting you easily create a list of users who have something in common.

You can use the cohorts to:

  • View a list of users who all did the same action or have the same property. A few examples of how you might use this are:

    • "Which users used the app today"
    • "Which users work at the same company"
    • "Who used the app once but never came back"
  • Segment other statistics. For example, to view user paths or action trends. This let's you understand things like:

    • "Are people at company X using the app much?"
    • "Is the number of Daily Active Users going up or down over time?"

A short video on Cohorts can be found here: https://youtu.be/8_SsZW1v56Q

Creating a new cohort

Go to 'Users' in the left hand navigation.

left hand navigation for cohorts

Then click '+ new cohort':

+ new cohort button

Cohort settings

There are three key settings for a cohort:

Three key cohort settings

You can group users who have performed certain actions. You need to already have configured actions for that to work.

You can also group users who have a certain property in common. Commonly, this used to combine users at a certain team, or from a certain marketing campaign via their UTM tags, or whatever other static property you need:

user cohorts - properties menu

You can add together multiple conditions by using the 'New group' button. This acts as an AND function.

Adjusting time frames

You may only want users who have performed a certain action within a certain timeframe.

On setting the cohort to 'user has action', you will be presented with the following:

cohort - user action date range selection

We are working to expand the power of this filter.

Viewing users in a cohort

Go to Users > Cohorts in the left hand navigation:

where to view the users in a cohort

Select the cohort you want to view by clicking it, and you'll be presented with a list