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# Linking Appfigures as a source

Canonical URL: https://posthog.com/docs/data-pipelines/sources/appfigures

> **Cloud region:** This page uses US Cloud hosts. For an EU Cloud project, use `https://eu.posthog.com` instead of `https://us.posthog.com` or `https://app.posthog.com` (app host for links).

## On this page

- [Prerequisites](#prerequisites)
- [Adding a data source](#adding-a-data-source)
- [Sync modes](#sync-modes)
- [Configuration](#configuration)
- [Supported tables](#supported-tables)
- [Troubleshooting](#troubleshooting)

![](https://res.cloudinary.com/dmukukwp6/image/upload/texture_tan_9608fcca70)

![](https://res.cloudinary.com/dmukukwp6/image/upload/texture_tan_dark_a92b0e022d)

Let AI connect your sources for you

Skip the manual setup — run this in your project and the wizard auto-detects your databases and APIs and connects them to PostHog.

`npx @posthog/wizard warehouse`

![PostHog Wizard hedgehog](https://res.cloudinary.com/dmukukwp6/image/upload/wizard_3f8bb7a240.png)

![](https://res.cloudinary.com/dmukukwp6/image/upload/wizard_3f8bb7a240.png)Let AI connect your sources for you

The Appfigures connector syncs your app-store analytics – products, reviews, and sales and revenue reports – into PostHog, so you can analyze your mobile app performance alongside your product data.

## Prerequisites

You need an Appfigures account with access to the developer portal so you can create an API client and Personal Access Token.

## Adding a data source

1.  In PostHog, go to the [Sources tab](https://app.posthog.com/data-management/sources) of the data pipeline section.
2.  Click **\+ New source** and click **Link** next to this source.
3.  Enter your credentials (see [Configuration](#configuration) below) and click **Next**.
4.  Select the tables you want to sync, choose a sync method and frequency, then click **Import**.

Once the syncs are complete, you can start querying this data in PostHog.

When linking Appfigures, you'll need:

-   **Personal access token** – create an API client and Personal Access Token at [appfigures.com/developers/keys](https://appfigures.com/developers/keys). When creating the client, grant the data sets you want to sync: `products:read` for products, `public:read` for reviews, and `private:read` for sales and revenue reports.

## Sync modes

Each table can be synced in one of several modes, depending on what the source supports:

-   **Webhook** (when available) – the source pushes changes to PostHog in real time. Fastest freshness, lowest ongoing cost, and the only mode that reliably captures updates and deletes.
-   **Incremental** – only new or updated rows are synced on each run, using a cursor field (such as an `updated_at` timestamp). Cheaper than a full refresh, but deletes aren't captured.
-   **Append only** – new rows are appended using a cursor field; existing rows are never updated. Ideal for immutable, append-only tables like event logs.
-   **Full refresh** – the whole table is reloaded on every sync. Use it when a table has no reliable cursor or when you need deletions reflected.

See [sync methods](https://posthog.com/docs/data-pipelines/sources.md#sync-methods) for a full explanation of how each mode works and how to choose between them.

## Configuration

| Option | Description |
| --- | --- |
| `Personal access token` **Type:** password **Required:** True |  |
| `ASO keyword countries (optional)` **Type:** text **Required:** False | Country codes to pull tracked keyword positions for, comma-separated. Appfigures takes one country per request, so each code adds a request per app. Only the ASO keywords and ASO stats tables use it. They cover the United States when left blank. |

## Supported tables

| Table | Description | Sync method | Incremental field | Primary key |
| --- | --- | --- | --- | --- |
| `products` | Apps, games, books, and other content in your Appfigures account, each with an Appfigures-assigned product id that is consistent across stores. | Full refresh | — | id |
| `reviews` | App reviews across supported stores, filterable by product, country, stars, and creation date. | Incremental, Full refresh | date | id |
| `sales_report` | Daily sales report aggregated across the account — downloads, updates, re-downloads, and related unit counts, one row per day. | Incremental, Full refresh | date | date |
| `revenue_report` | Daily revenue report aggregated across the account, one row per day. | Incremental, Full refresh | date | date |
| `subscriptions_report` | Daily subscription report aggregated across the account — active subscriptions, trials, activations, renewals, cancellations, churn, and MRR, one row per day. | Incremental, Full refresh | date | date |
| `ratings_report` | Daily ratings report aggregated across the account — rating counts, averages, and star distribution, one row per day. Replaces the deprecated /ratings resource. | Incremental, Full refresh | date | date |
| `ads_report` | Daily ad publishing report aggregated across the account — how many ad requests each network filled and what those ads earned, one row per day. | Incremental, Full refresh | date | date |
| `adspend_report` | Daily ad spend report aggregated across the account — what user-acquisition campaigns cost and what they delivered, one row per day. | Incremental, Full refresh | date | date |
| `payments_report` | Daily payments report aggregated across the account — the payouts to expect from app sales, in-app purchases, and ad revenue, one row per day. | Incremental, Full refresh | date | date |
| `ranks` | Store category rank history, one row per product, country, category chart, and day. Rows are only written for days the product actually held a rank, and cover the country Appfigures returns by default (the United States). | Incremental, Full refresh | date | date, product\_id, country, category\_id, category\_subtype |
| `aso_keywords` | Daily snapshot of where each product ranks in store search for every keyword tracked in Appfigures. Appfigures returns the latest position rather than a dated series, so a row records what the sync saw that day, for the countries set on the source. | Full refresh | — | date, product\_id, country, keyword\_id |
| `aso_stats` | Daily snapshot summarizing the tracked keyword set for one product in one country — average position, how many keywords sit near the top of search, and how many moved. | Full refresh | — | date, product\_id, country |
| `stores` | Reference table of the stores Appfigures supports, with the features and storefronts each one offers. Resolves the store codes on products and ranks. | Full refresh | — | id |
| `categories` | Reference table of store category charts. Resolves the category ids on rank rows. | Full refresh | — | id |
| `countries` | Reference table of countries Appfigures reports on. Resolves the ISO codes on reviews, reports, and rank rows. | Full refresh | — | iso |

## Troubleshooting

-   If you see an invalid or expired token error, create a new Personal Access Token in your Appfigures developer settings, then reconnect.
-   If a table fails with a missing scope error, grant the required data sets to your API client, then reconnect.

If your sync is failing or data looks wrong, see the [Data warehouse troubleshooting guide](https://posthog.com/docs/data-warehouse/troubleshooting.md). If that doesn't help, [contact support](https://us.posthog.com/#panel=support%3Asupport%3Adata_warehouse%3A%3Atrue) – we're happy to help.