# Create customer journeys - Docs

**Customer Analytics is in beta**

Customer Analytics is currently in beta and free to use. We're actively developing this feature and would love your [feedback](https://app.posthog.com/customer_analytics#panel=support%3Afeedback%3Acustomer_analytics%3Alow%3Atrue).

To create a new journey, go to [**Customer analytics → Journeys**](https://app.posthog.com/customer_analytics/journeys) and click **New journey**. You have three options:

### Use a template

PostHog provides pre-built journey templates to help you get started quickly:

-   **Signup conversion** – Tracks the path from a user's first pageview to signing up.
-   **Free-to-paid conversion** – Tracks the path from signing up to completing a payment.

Select a template and PostHog creates the journey with pre-configured funnel steps. You can then customize the steps as needed.

These templates are based on the funnel insights shown in the [customer analytics dashboard](/docs/customer-analytics/configure-your-dashboard.md). They reuse the same events you've configured for your dashboard as a starting point.

![Journey template selection screen showing Signup conversion and Free-to-paid conversion templates](https://res.cloudinary.com/dmukukwp6/image/upload/q_auto,f_auto/pasted_image_2026_03_24_T17_21_52_803_Z_7f5d2ceb32.png)![Journey template selection screen showing Signup conversion and Free-to-paid conversion templates](https://res.cloudinary.com/dmukukwp6/image/upload/q_auto,f_auto/pasted_image_2026_03_24_T17_21_20_586_Z_ef4deff2e3.png)

### Use an existing funnel

If you already have a saved [funnel insight](/docs/product-analytics/funnels.md), you can import it as a customer journey:

1.  Click **New journey**.
2.  Select **Start from an existing insight**.
3.  Choose a saved funnel insight from the list.

PostHog converts your funnel steps into a journey flow graph.

**Good to know**

Changes to the original funnel insight will not be reflected in the journey. Once created, you can only edit the journey from the journey UI.

### Build from scratch

To build a journey manually:

1.  Click **New journey**, then select **Start from scratch**.
2.  Add funnel steps by selecting events (e.g., `$pageview`, `sign_up`, `purchase`).
3.  Configure each step as **required** or **optional**.
4.  Save your journey.

![Journey builder interface showing how to add and configure funnel steps](https://res.cloudinary.com/dmukukwp6/image/upload/q_auto,f_auto/pasted_image_2026_03_24_T17_22_42_709_Z_86410a4243.png)![Journey builder interface showing how to add and configure funnel steps](https://res.cloudinary.com/dmukukwp6/image/upload/q_auto,f_auto/pasted_image_2026_03_24_T17_23_18_757_Z_3a97342e4b.png)

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