# Send PostHog conversion events to Google Ads - Docs

> **IMPORTANT:** This is an experimental destination that we do not provide official support for. Check out [this page](https://github.com/PostHog/posthog/issues/27712#issuecomment-2615849798) for more details on installing the integration.

You'll also need access to the relevant Google Ads account.

## Installation

1.  In PostHog, click the [Data pipeline](https://app.posthog.com/data-management/destinations) tab in the left sidebar.

2.  Click the [Destinations](https://app.posthog.com/data-management/destinations?search=googleads) tab.

3.  Search for **Google Ads Conversions** and click **\+ Create**.

4.  Connect your Google account at the configuration step.

5.  Select your Customer ID.

6.  In Google Ads, go to [Goals settings](https://ads.google.com/aw/conversions/customersettings), enable enhanced conversions, set the method to `Google Ads API`, and click **Save**.

7.  Create a conversion action inside Google Ads
    1.  Under [Goals > Conversions > Summary](https://ads.google.com/aw/conversions), you'll need to create a conversion action
    2.  Click **New conversion action**
    3.  Enable **Conversions offline** and click **Add data source**
        1.  Click **Skip this step and set up a data source later**
        2.  Click **Done**
    4.  Select the conversion type that you want to capture
    5.  Click **Add a conversion action** and select **Add data source later**
    6.  Click **Settings**, edit the **Conversion name** and click **Done**
    7.  Click **Save and continue** and **Finish**

8.  Back in PostHog, select the conversion action in the destination configuration.

9.  Set up your event and property filters to remove unnecessary events. You only want to send events that are conversions. Filter out unrelated events or ones missing data like `gclid`.

10.  Press **Create & enable**, test your destination, and then watch your conversions get sent to Google Ads.

## Configuration

| Option | Description |
| --- | --- |
| Google Ads accountType: integrationRequired: True |
| Customer IDType: integration_fieldRequired: True | ID of your Google Ads Account. This should be 10-digits and in XXX-XXX-XXXX format. |

How to create this via the API

Using our REST API you can create this destination like so:

Terminal

PostHog AI

```bash
# Create a new destination
curl --location 'https://us.i.posthog.com/api/environments/:project_id/hog_functions' \
--header 'Content-Type: application/json' \
--header 'Authorization: Bearer <POSTHOG_PERSONAL_API_KEY>' \
--data '{
    "type": "destination",
    "name": "Google Ads Conversions",
    "inputs": {
        "oauth": {
            "value": ""
        },
        "customerId": {
            "value": ""
        }
    },
    "enabled": true,
    "template_id": "template-google-ads"
}'
```

## FAQ

## Why aren't my conversions appearing inside of Google Ads?

Note that it might take around 6-48 hours for Google to process conversions and make them visible inside of Google Ads. Additionally you'll need to wait around 6 hours before new conversion goals will accept incoming data.

### Is the source code for this destination available?

PostHog is open-source and so are all the destination on the platform. The [source code](https://github.com/PostHog/posthog/blob/master/nodejs/src/cdp/templates/_destinations/google_ads/google.template.ts) is available on GitHub.

### Who maintains this?

This is maintained by PostHog. If you have issues with it not functioning as intended, please [let us know](https://us.posthog.com/#panel=support%3Asupport%3Aapps%3A%3Atrue)!

### What if I have feedback on this destination?

We love feature requests and feedback. Please [tell us what you think](https://us.posthog.com/#panel=support%3Afeedback%3Aapps%3Alow%3Atrue).

### What if my question isn't answered above?

We love answering questions. Ask us anything via [our community forum](/questions.md).

### Community questions

Ask a question

### Was this page useful?

HelpfulCould be better